Sierra Nichols

A name rooted in promise

Lova Media Co. was born from a love I discovered while living in Sweden — the ability for photos and videos to make you feel a moment all over again. The name itself comes from the Swedish word lova — to promise — because this brand is rooted in the promise that your wedding day won’t disappear into a blur the moment it ends.

As a bride myself, I remember coordinating with bridesmaids and sisters to capture iPhone footage throughout the day because I knew how badly I wanted to relive those moments immediately. But after the wedding, the clips were scattered across phones, lost in busy lives, and never gathered together. By the time my professional gallery arrived, so many of the tiny details and emotions had already faded. Lova Media Co. exists to preserve those memories while they still feel alive.

Why this work is personal

What makes this work so personal — and so intentional — is my background as a wedding florist. I understand weddings from the inside out. I know how much thought goes into choosing the exact linen tone, candle glow, floral palette, and carefully layered details that make a wedding feel like you. I know which arrangements took hours to design, which moments matter most, and how to anticipate the emotion behind them because I’ve spent years helping create them.

Mentored by Simply Shot Weddings, I approach content creation with both an editorial eye and a deep understanding of wedding flow: capturing steady, cinematic movement, meaningful in-between moments, and the small details that tell the full story of the day. Every couple also receives a personalized social media presence evaluation so I can brainstorm reels and video concepts that already feel aligned with who you are online — effortless, intentional, and unmistakably personal.

The result is content that lets you and the people you love relive your wedding the very next day, instead of waiting months to remember how it felt.

— Sierra